Annie Officiel Story
The Brand Story
Taking sartorial notes from the past, Annie Officiel was created by French-born Charlotte Lansard to outfit the women of today. Our style universe orbits around understated elegance – we design clothes that instil confidence and underline femininity. Simplicity is our signature.
Silencing the demands of a fast-paced industry led us to create refined, seasonless wardrobe staples in our signature palette of muted hues that can be dressed up or pared down by the wearer.
We approach each collection with an uncompromising commitment to quality, hand selecting fabrics from Europe and working with a small luxury production studio in London to bring each design to life in limited numbers. In the Annie Officiel lexicon, sustainability equates to timeless, dynamic silhouettes that can be restyled across chapters, from season to season.
Created in homage to Charlotte’s late mother Annie – whose signature style is woven throughout the brand – we will make ongoing donations to the Pink Ribbon Foundation who support those affected by breast cancer.
Luxury fashion is a feeling, Annie Officiel is synonymous with confidence.