Annie Officiel Story

The Brand Story

Taking sartorial notes from the past, Annie Officiel was founded by French-born Charlotte Lansard to embody the essence of timeless elegance, catering to contemporary women.

Silencing the demands of a fast-paced industry led us to create refined, seasonless wardrobe staples in our signature palette of muted hues that can be dressed up or pared down by the wearer.

We approach each collection with an uncompromising commitment to quality, hand selecting fabrics from Europe and working with a small luxury production studio in London to bring each design to life in limited numbers. In the Annie Officiel lexicon, sustainability equates to timeless, dynamic silhouettes that can be restyled across chapters, from season to season.

Created in homage to Charlotte’s late mother Annie – whose signature style is woven throughout the brand – the brand pledges continuous support to the Pink Ribbon Foundation, aiding those impacted by breast cancer.